Joyful Journey
Project type:
Social media strategy
Role:
Social media manager
Location:
Marlow, UK
The Challenge
Who: Joyful Journey is a child support and development service for teachers and guardians.
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What: a 'social media starter package' was requested from the team at Joyful Journey.
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Why: as a newly formed service, the company needed a way to reach potential clients, boost brand awareness and establish credibility.
The Strategy
Laying the foundations: after drawing up a comprehensive social media strategy (including platform selection, posting frequency and audience targeting), I secured and set up the necessary accounts.
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Building evergreen content: a bank of copy and visuals were created across a variety of categories, including brand awareness, education and sales. The focus was to ensure the content could run repeatedly for months, with no need for changes along the way.
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Management: to free up the client's time to focus on other areas of the business, I have continued to schedule and manage Joyful Journey's social content.​​​
The Outcome
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Three months worth of content (both copy and visuals) were created for ongoing scheduling.
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Social media accounts gained 5,600% follower growth within the first 3 months.
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Reach percentages increased by 2,700% on Instagram and 100% on Facebook.
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60 hours of time saved for client over a three month period.
