moonbird
Project type:
Meta ads
Role:
Location:
Remote
Freelance Copywriter
Who: moonbird, a wellness company selling tactile, screen-free breathing devices.
What: working as a freelance copywriter with This Is Gain, I wrote ongoing Meta ad copy for moonbird's paid social campaigns.
Why: to help support growth and brand awareness in the UK, with the company expanding outside of Europe-only marketing.
Translate science into benefits: moonbird’s technology is backed by extensive research. My role was to turn wordy wellness concepts into clear and relatable benefits.
Balance emotion with credibility: customer stories, testimonials and evidence-based messaging were used to build trust without feeling alarmist.
Performance-focused: every ad was written for Meta placements, combining clear hooks, concise messaging and strong emotional appeal.
