Life360
Project type:
Meta ads
Role:
Location:
Remote
Freelance Copywriter
Who: Life360, a family safety and location-sharing brand, known for its quirky and viral marketing campaigns.
What: working as a freelance copywriter with This Is Gain, I wrote ongoing Meta ad copy for Life360’s paid social campaigns across multiple markets.
Why: to help support growth and brand awareness across the UK, Australian and Canadian markets.
High-volume Meta ad copy: I wrote ongoing, mobile-first Meta ad copy designed for scale, delivering 15+ ads each month across different features and audiences.
Tone-led variation: Life360 is known for its ‘based’, fun ToV. So donning my ‘Gen Z’ hat (as a non-native ‘speaker’), I wrote ads that reflected both the fun and seriousness of the products.
Built for paid social: all ads were written with performance placements in mind, focusing on strong hooks, clear structure and easy readability in-feed.
