Life360 wanted to grow its presence across the UK, Australia and Canada. Working with the team at GAIN, I wrote monthly Meta ads that brought Life360's distinctive, playful personality to life. Each ad needed a strong hook, clear structure and copy that communicated the benefits of its features in-feed.

The UK's commercial vehicle industry is fiercely competitive, and Renault Trucks UK wanted to strengthen its position. I managed the brand's social media channels, developing content and campaigns. Beyond social, I wrote articles for industry publications, company newsletters and PR campaigns. My time on the account in numbers: 76% increase in followers, 35.4 million people reached and 1.18 million engagements.

Since 2024 I’ve worked with No Fuss Travel Guides, helping them publish over 10 guidebooks covering the UK and Europe. My role involves researching, identifying places worth featuring and writing practical travel advice in the brand's 'no fuss' ToV. I've also contributed my own travel photography to several of the books.

Moonbird wanted to introduce its screen-free breathing devices to a wider audience as it expanded into the US market. I wrote ongoing Meta ads for moonbird and its children's product, moonbuddy, focusing on stress relief, better sleep and everyday wellbeing. The challenge was to communicate the science behind the products in a way that felt simple, reassuring and human.

The Anita Mendiratta Foundation was a newly found charity without an established communications strategy or social media presence. As communications lead, I developed its social media strategy and created six months of content, including interviews with the founder and trustees. I also established brand guidelines and helped launch its social channels and paid advertising.

Hand Picked Hotels sells luxury stays, spa breaks and dining experiences across the UK and Channel Islands. I wrote ongoing Meta ads promoting everything from countryside escapes to seasonal offers and spa experiences. Each campaign called for a fresh approach, with hooks and expressive copy that captured the brand's premium personality.

Diskusija is a translation and localisation company helping businesses communicate across different languages and markets. I researched and wrote a series of articles exploring the translation industry, including the growing role of AI and the importance of cultural sensitivity. The work involved finding real-world examples, explaining technical subjects and making specialist topics accessible to a wider business audience.